In a personal view published in the British Medical Journal, University of Liverpool Professor of Public Health, Simon Capewell calls for health warning labels on sugary drinks.
Professor Capewell, from the University’s Institute of Psychology, Health and Society, highlights that the State of California is considering a new health bill: one which will see sugary drinks labelled with health warnings, vending machines to bear warning labels and fines of between $50 and $500 per failed inspection.
Professor Capewell thinks this is a good idea, and one that the UK public would support.
He says that many other harmful products already carry warnings such as insecticides, other toxic products and cigarettes – the effectiveness of which he says is “now agreed by almost everyone.”
Professor Capewell believes that public support for warnings is high, suggesting that labelling is feasible.
He says that sugar is “increasingly being implicated as a specific causal factor” for obesity, heart disease being overweight, and “current UK and US obesity policies are failing to reverse obesity trends.”
He wonders whether “calorie control strategies could learn from previous successful lessons in tobacco control and alcohol control.”
Professor Capewell says the industry is now moving positively. The campaigning group Action on Sugar has recently persuaded Tesco to “write to all suppliers asking them to remove all added sugars from children’s soft drinks”, while the Co-op “also plan to slash added sugar from products” with Asda agreeing “that innovation of healthy new products was ‘fundamental’.”
Interesting natural experiment
He says that warning labels represent an “interesting natural experiment” that “may offer an effective new strategy to complement existing, potentially powerful interventions like marketing bans and sugary drinks duties.”
Professor Capewell concludes that “proposals may herald a tipping point in public attitudes and political feasibilities” and that “investors, industrialists, and international health groups will all be watching closely.”
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