In forty years, the number of obese children has increased 10 fold. This increase is not just in the UK or the US, but around the world and is considered to be a global public health crisis.
In the UK one in ten children is now obese. Experts are calling on government to reduce children’s exposure to junk food advertisements. The Obesity Health Alliance is pushing for a 9pm watershed on junk food advertisements in the UK.
University of Liverpool senior lecturer in psychology, Dr Emma Boyland, describes the surprisingly powerful effect these ads have on children’s appetites and food choices.