Donald Trump’s detractors criticise the US President’s speaking style for its seeming lack of coherence, simplicity and its appeal to raw emotions. Yet to his supporters, Trump’s extemporaneous style communicates an honest and genuine connection with his audience. It is a style that stands in stark contrast to the rehearsed, formally structured speeches of his political opponents.
Dr Karl Simms dissects Trump’s discursive strategies and distils what they teach us about effective communication.
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