The Good Business Festival Countdown Continues

Join the University of Liverpool at Liverpool City Region’s unique in-person event series ‘The Good Business Festival (TGBF)’ running from 22 – 24 March 2022.

The programme features the University’s own academic and student community across a wide range of topics:

Mind the Gap – Between Your Ethics and Your Actions 10:10am 23 March at Liverpool Guild of Students

Consumers say climate change is an important issue, but cheap clothes, mass produced meat and bargain holidays fly off the shelves. In the Venn diagram of what we say and what we do, how much overlap really exists? Professor Jo Meehan, Responsible Procurement, Operations and Supply Chain Management, University of Liverpool Management School, joins Jim Needell, Chief Client Officer, Ipsos UK.

What Happens When the Spotlight Moves? – 24 March at CONTENT,11am

From Capital of Culture to Borough of Culture, Festival 22 to the Commonwealth Games, across the UK there are projects running which have put the power of culture at the heart of a wider regeneration plan. But after the party has ended, what comes next? Dr Beatriz Garcia, Senior Research Fellow in Communication and Media, University of Liverpool Department of Communication and Media, joins Paula Williams, Head of Culture, Knowsley MBC.

Big Pharma24 March at CONTENT, 12pm

Big Pharma is an exemplar of capitalism in action – a whole system based on private ownership of resources and means of production, and their use for profit. Professor Louise Kenny, Executive Pro-Vice Chancellor, Faculty of Health and Life Sciences, joins Aspen and Oxfam to discuss what would happen if we applied this solutions-based model to solve a different problem instead? How quickly could we solve the climate crisis or income inequality if the financial motivation was there?

Positive Energy – 24 March at Hillsong, 3pm

Energy is at the heart of the challenges we face to keep the global average temperature rise below 2°C. How have big industrialists switched their production during Covid-19 and will they stay active in their new sectors? Kate Thompson, Univeristy of Liverpool PhD candidate, Rosseinsky Group, Department of Chemistry, joins Cllr David Baines, LCR Lead for Climate Emergency & Renewable Energy, and industry heavy weights, to debate energy for good.

Can the Beautiful Game Be Good?  – 24 March at Hillsong, 4pm

From the boardrooms of Premier League football clubs to the changing rooms of grass roots gyms, people are asking the same question – what is the role of professional sport business in society? Professor Sue Bridgewater, Director of Executive Education and Centre for Sports Business, University of Liverpool Management School, joins Mark Palios Executive Chairman of Tranmere Rovers; Philippe Auclaire, Football Writer and Investigator and Maggie Murphy, Chief Executive Officer, Lewes Football Club.

Supporting small business in the region

The University is also working with other universities to help Liverpool City Region’s small businesses get future-proofing advice through purpose-driven practical clinics, featuring the Virtual Engineering Centre (VEC), Zero Carbon Research Institute (ZCRI), Low Carbon Eco-Innovatory (LCEI), the Management School and Careers and Employability, showcasing the breadth of our KE and research expertise and capabilities.

The Good Business Festival – Cultural Programme

In the best festival traditions, the three-day event will be accompanied by a cultural programme that covers everything from early-morning yoga to music, good food, gigs, film and comedy. Read more at:

Join us

Staff, students and friends can show your support and join the movement by signing up for free on Eventbrite now.

The University’s complementary activity is supported by Research, Partnerships and Innovation Directorate. For more information please contact Hannah Schumann, Research Partnerships Marketing Manager at

Daily Updates

For Daily updates on the University’s activity at The Good Business Festival, follow @livunibusiness on twitter or the hashtag #goodbizfest, alternatively follow University of Liverpool | Research, Partnerships and Innovation on LinkedIn.