University Square on Open Day
The University welcomed record numbers of visitors to the first of its Autumn Open Days, on Saturday, 29 September.
More than 12,500 people attended, making this the most popular event yet.
The event gave prospective students and their parents the opportunity to find out more about the University, its courses, and the city. Feedback from students, their parents and guests was positive, with many comments about the excellent facilities, and the friendly welcome they received from staff.
Christine Todd, Head of UK/EU Recruitment in Student Recruitment and Admissions, said: “I would like to thank everyone who helped make the Open Day a success. These events are an absolutely crucial element of our recruitment activity. We already have 6,500 people registered to attend our next Open Day, and numbers growing every day. This gives us another great opportunity to showcase the University and help drive applications for 2013 entry.”
Registration for Autumn Open Days are up 44% on last year, primarily due to the addition of an extra day, on Saturday 13 October.
The University’s profile raising campaign – ‘Icons’ – has also had a positive impact on registrations. The year-long campaign focuses on profiles of inspirational staff, students and alumni, to show students how they too can ‘graduate to great things’. It uses a combination of digital promotions, outdoor advertising, Google pay per click advertising and UCAS email shots, alongside staff and alumni profiles on new Open Day web pages.
Matt Smith, Head of Student Recruitment, added: “The introduction of the £9,000 fee has led to distinct changes in student’s decision making behaviour – and we are seeing students and their parents display more consumer like behaviour. New developments such as the Key Information Sets (KIS) give students access to an increasing amount of information to help them decide which institution and course they prefer. But there is still no replacement for visiting Liverpool and having the opportunity to talk to academics and getting a feel for what it might be like to study here. Our market research indicates students are spending much more time weighing up their options, and are attending more Open Days than they did previously.”