The University of Liverpool has signed a two-year Knowledge Transfer Partnership (KTP) with Your Sales Team Cloud (YSTC ), a sales and marketing company based at Liverpool Science Park.
The KTP will enable a graduate from the Department of Computer Science to work with YSTC to expand their business further on an international level.
KTP is a UK wide scheme to help businesses to enable businesses with a strategic need to access University expertise and knowledge to improve their competitiveness, productivity and performance. The government-funded scheme involves a high calibre graduate (KTP Associate) working in a company with academic supervision.
YSTC is a technology-driven demand generation agency working with clients to drive revenue, increase sales and ultimately achieve powerful growth through personal profiling and content marketing.
Professor Frans Coenen, from the Department of Computer Science who will provide academic support to the project, said: “It’s a joy to work closely and be able to put our knowledge into practice for a business which I think is destined for great things.
Future development
“The YTSC team is fantastic to work with and we look forward to the future development of fully automating their processes and allowing them to further enhance their business offer.”
Lee Hackett, who set up YSTC 18 months ago, said: “Working with expert computer scientists at the University is the perfect link for our company so we can further develop cutting edge technology to grow our business. Being based at the Science Park – which is within such close proximity of the University – has enabled us to form this partnership.
“The partnership has allowed us to scale our business much faster and to expand into the United States and Middle East. Two jobs have also been created and the University has been extremely supportive of the project and is pleased to be helping a local business which was born and bred in Liverpool.”
To find out more about Knowledge Transfer Partnerships at the University please visit: http://www.liv.ac.uk/business/services/knowledge-transfer-partnerships/ or contact Dr Andy Jones on 151 794 8026 or email andy.jones@liverpool.ac.uk