An innovative software package has been developed by a team at the University of Liverpool in conjunction with Hit Search, a leading Liverpool based online marketing agency, which gives companies full access to what’s being said about their brand online, helping them to manage their reputation.
Little Birdy launched last month at the Chartered Institute of Marketing Northern Conference and is changing the way that companies monitor what people are saying about them in blogs, websites, YouTube videos and other online platforms.
The package looks through thousands upon thousands of pages across the internet and tracks mentions of their brand, with a special flagging system that helps to identify any mentions that need special attention.
Dr Ayesh Alshukri, from the Department of Computer Science, explained the importance of the new software: “Little Birdy provides real time brand reporting across multiple world-wide online sources. One of the big challenges for all companies in the digital age is keeping track of what people are saying about their products or services and being able to respond to praise or criticism. This software tool gathers information and organises it so that it is easy for companies to manage their reputation through one source.”