Sign in: Staff/Students
The University of Liverpool’s Centre for Architecture and Visual Arts (CAVA) secured more than £500,000 funding to develop an immersive Shaun the Sheep experience in China for Aardman.
CAVA, part of the University’s School of Architecture, will deliver the project after winning support from the AHRC Research-Industry Creative Partnership, the second stage of a new international programme seeking to build creative industry links between the UK and China. The project is funded through the UKRI (UK Research and Innovation) Fund for International Collaboration (FIC).
Director of CAVA, Professor Richard Koeck said: “We are pleased to be working with Aardman – the UK’s leading, BAFTA and Oscar-winning animation studio – and the prestigious Shanghai Theatre Academy to develop a genuinely new cinematic, AI-driven, spatially immersive way of storytelling that will have the potential to transform family entertainment experiences in China and globally.”
Visitors of all ages will be able to interact directly with a Shaun the Sheep story in real time without the need for headsets, gloves or personal devices. The story will be a true Shaun the Sheep adventure whilst recognising China’s cultural context and values.
Senior Producer at Aardman, Stephanie Owen said: “At Aardman, finding new and innovative ways to tell stories is at the forefront, so we’re delighted to enable family audiences in Shanghai to experience Shaun the Sheep through AI.
“We’re keen to see how these developments might lead to new opportunities in family entertainment centres, theme parks and visitor attractions throughout China.”
The funding programme intends to enable a rapid scaling-up of engagements between the UK and China, with a specific focus on Shanghai as China’s cultural and creative industries powerhouse, in order to facilitate new collaborations that deliver sustained economic, cultural and intellectual benefits in both countries.
This project will receive £500,000 from the UKRI/AHRC, with an expected combined cash and in-kind contribution of around £580,000 additional from partners in the UK and China, making it a combined total project value £1.08 million.
In addition to the research and entertainment outputs, the project will enable a new collaboration between three academic partners; the University of Liverpool, Liverpool John Moores University (LJMU), the Shanghai Theatre Academy (STA) and industry partners (Aardman, Media Industry Association and Digital Fun). It is also supported by the University’s Virtual Engineering Centre (VEC).
The winning project, entitled Shaun the Sheep: Immersive Experience, is led by Professor Richard Koeck, alongside Pete Woodbridge (Liverpool John Moores University), Dr Shan Luo (University of Liverpool) and Stephanie Owen (Senior Producer, Aardman).
For more on the University’s Centre for Architecture and Visual Arts (CAVA), please visit www.cava-research.org
For all the latest news and insight from the University of Liverpool, visit @livuninews
All recent news
Year of the Tiger: Celebrations for Lunar New Year 2022
Blog: How I will be celebrating Lunar New Year
New project to explore the ‘hidden world’ of proteins
Researchers confirm dog sickness outbreak in Yorkshire
Treasury minister quits over COVID loan fraud: what we know so far about the unfolding scandal
Tune in to @bbcmerseyside breakfast show tomorrow at around 8.05am to hear Artistic Director @richardhartwell talk about our launch season programme! https://twitter.com/bbcmerseyside/status/1487123308751593479
Researchers are set to harness ground-breaking technologies to explore the 'hidden world' of proteins.
@ClaireEEyers will work with @UniofOxford & @sangerinstitute on the project, which has won £5.5m @BBSRC funding.
@c4pr_liv @LivUniISMIB @KavliOxford https://news.liverpool.ac.uk/2022/01/28/new-project-to-explore-the-hidden-world-of-proteins/
You may have seen recent media reports of a 'mystery illness' affecting dogs in some parts of the UK.
Our @savsnet team has been monitoring the data & confirmed an outbreak of gastrointestinal disease in Yorkshire, although the cause is still unknown.