The “cunning scheme” aimed at securing a new stadium for Everton FC

Kieran Maguire is a Lecturer in Economics, Finance and Accounting at the University of Liverpool’s Management School

Imagine you are a bank manager, and you receive the following loan application:

Amount to be borrowed? Up to £300,000,000

Purpose of loan? Sports stadium

How often is asset used? 20-25 days a year

Income of borrower: Operating losses of £114 million in last ten years

Key risks: Could be relegated and lose 70% of income. The most valuable asset apparently wants to depart the business.

Would you lend to that business?

The above scenario is that of Everton Football Club and the proposed new stadium at Bramley Moore dock.

Under normal circumstances a bank would either flatly refuse to lend, or charge a prohibitive interest rate.

So a cunning scheme is therefore required to keep the bankers happy.

How does the scheme work?

Everton and Liverpool City Council have come up with a proposed solution to the above problem. The council are seen by the financial markets as a lower lending risk than Everton, and so can borrow money at a lower interest rate. They can pass on these interest savings to Everton.

What is being proposed is that the council therefore act as a guarantor for the monies required by Everton, in a similar way that parents might guarantee to a bank for a mortgage application in relation to their son/daughter.

In theory, everyone is a winner, Everton’s repayments on the loan will be lower. Everton have also committed to paying the council about £4 million a year to act as guarantor.

To minimise the risk of financial shenanigans taking place, it appears that money Everton receive from season ticket sales, hospitality and naming rights will be paid into a separate bank account.

The council will have first access to this account in terms of the annual rent payments (effectively the interest and capital payments on the loan) that are due to the lenders. This will minimise the risk to the council. Everton can only withdraw money from this account once the annual rent (effectively the repayments on the loan) have been paid.

Should the worst happen, and Everton are relegated, then the parachute payments that Everton would receive in the Championship, which are likely to be in the region of £50 million in the first season (compared to a minimum of £100 million from TV in the Premier League) would be paid into an account held by the council.


So, could anything go wrong?

There are a few unknowns in relation to the stadium project.

1: Budget overrun. Big capital projects such as sports stadia have a poor track record in terms of being built for the budgeted figure. The ‘new’ Wembley stadium was initially costed at £458 million, but cost the Football Association £798 million by the time it was eventually completed in 2007.

If the pound falls in value against the dollar, then the cost of steel, which is priced in dollars, will increase for Everton, although they can insure against this to a degree.

If the cost of the stadium exceeds the £300 million being presently quoted, who will be responsible for the shortfall, and if it arises, will the money have to be borrowed?

2: Owner contribution: Everton’s new main shareholder, Farhad Moshiri, has already paid off the club’s previous debts (which were clocking up £100,000 a week in interest payments) by giving the club an £80 million interest free loan.

It is not clear from the proposals whether he is willing to contribute to the new stadium, and if so, how much money he would potentially invest.

3: Relegation:

Everton have averaged 7th place in the Premier League over the last 10 years, and never finished below 11th during that period. The club can proudly claim to have been in the top flight since 1954, but it only takes one bad season, or injury to a key player, or poor appointment as manager, to wreck that record.

Once relegated, fans would expect Everton to bounce straight back to the Premier League, but the likes of Aston Villa, (Dirty) Leeds United, Nottingham Forest and other clubs may have had similar expectations.

Do Everton need a new stadium?

Given the costs and risks involved, should Everton take on this financial commitment? The answer depends on the degree of ambition of the club. Last season the club generated £17.6 million from gate receipts, this compares to £62.4 million at Liverpool, £91.5 million at Arsenal and £106.6 million at Manchester United.

If Everton want to compete for a Champions League place, then they need to be able to match the revenue from other ‘big’ clubs.

A new stadium will also generate more money from corporate fans in their boxes, paying premium sums to attend. Goodison has a relatively small proportion of fans in the prawn sandwich areas of the stadium compared to other clubs. This means that Everton generate an average of £20.98 from each fan who attends at Goodison, compared to £45.91 at Anfield.

Everton may also be able to sell naming rights for the stadium, and make greater use of the new facilities on a year-round basis. These issues will help generate extra cash, which then in theory can be used to strengthen the squad and increase the chances of silverware, which surely is what all Evertonians desire.

2 thoughts on “The “cunning scheme” aimed at securing a new stadium for Everton FC

  1. Simon Keller

    I had a bunch of comments as soon as I read this one-sided article, but Christian has done a better job than I could have at pointing them out.

  2. Christian Keegan

    Bit one sided this article.

    Definition of ‘cunning’ – ‘Having or showing skill in achieving one’s ends by deceit or evasion.’

    I hardly think a publicly made statement by all the relevant parties explaining in great detail what their plan is to support the building of the stadium merits the headline above.

    Companies up and down the country have used this process (of using the credit rating of local councils) countless times.

    The Council instructed independent auditors to conduct a review of both the proposed business plan of EFC as well as EFC’s cash balances and they concluded it was a ‘…robust plan and is based on sensible assumptions backed up by analysis and evidence where possible.’

    It would be interesting to note what ‘financial shenanigans’ may take place. Is there any evidence of this either by EFC or LCC in the past?

    The chances of EFC being relegated because of the reasons you have given could, theoretically, happen to all clubs in the Premier League. Therefore should banks not provide funding based on that logic? EFC benefit from the fact they have a billionaire backer who wishes for the club to be self-sufficient and would, you assume, step in should one of the (unlikely) disastrous scenrios occur to protect his outlaty to date (over £150m)

    Finally, the benefit to the city of the proposed £4.3m per year the LCC will receive will go towards vital services that are severely lacking. I think the council should be applauded for the ‘cunning plan’ as the funding from central government continues to evaporate. They have seen an opportunity to work with a local business of over 130 years, who do an awful lot for the local region in terms of community projects and in return they receive a guaranteed boost to their budgets for the next 40 years. In addition creating hundreds of jobs in the area.

    Very cunning indeed!!!

Leave a comment